Social media has slowly evolved as a channel for marketing. Now, it appears that a good marketing plan should include social media as one of the channels for promotions and advertising. A lot of companies have started using social media as a channel for promotions. Facebook, YouTube, Twitter, LinkedIn, MySpace and Foursquare are the well-known giants in this space. Read more…

Advertising interrupts. Social media engages.

Let’s say, you are watching a match on the television; an advertisement generally means time for that quick trip to the washroom you have been delaying because Sachin Tendulkar has been hitting the opposition real hard. But when you see that ‘Pooja likes this page’ on the Facebook feed, you are enticed towards it. It generally interests you what has been interesting to your friend. This connect is the real power behind Social media in Advertising.  Read more…

Over the past five years the print and digital media has been inundated by content on social networks, blogs, micro blogs etc. But does it really have any relevance to large scale organizations and enterprises?

Social Media (also referred as Consumer Generated Media or CGM) is defined as the media used for social interaction, using highly accessible and scalable communication techniques. Read more…

Over the years significant technological developments have happened.  Technology has evolved so much that Television is now in people’s pocket and bags in the form of mobile phones and laptops. Now a days, people don’t have much time to watch T.V; even to watch the live matches, people prefer their 3g phones. This kind of technology revolution has not only made people’s life much easier but also made advertisers life tough. Read more…

An average American spends about a week on the road, while an average Chinese spends about 10 weeks doing the same. The world population is estimated to touch 9 billion by 2044 and the number of vehicles plying on the road will be close to 2.5 billion, up from 800 million at present. Feeling worried? Don’t be, because, by then, the technology would have caught up. Read more…

Remember the recent Egypt crisis? Egypt was on the world’s stage. The political and civil unrest in Egypt peaked on January 25th when Twitter was blocked. That day the hashtags like “Egypt” and “Mubarak” were trending all over the world. Twitter has played a key role in getting the citizens’ voices heard in Egypt. The recent collaboration of twitter with search giant Google, made it possible for Egyptians to tweet through voicemail. Read more…

Is the well worn concept that a dedicated website is a vital part of the marketing mix now outdated?

Would it be better to focus efforts on creating and maintaining a presence on social networks such as MySpace and FaceBook? Read more…

Imagine yourself sitting in a cafe, when a person walks in from the door and looks familiar. Instead of breaking your head over the identity of that person, you just take out your smart-phone and point it towards him/her and you are taken to the profile page of that individual, which shows you his/her life history and things that you have in common. Read more…

Have you come across market research reports about brands and products, which have analytics based on demography, gender, age, sentiment (positive/negative/neutral)? Wondered how such reports help the business?

The answer for these questions lies with “You cannot improve what you cannot measure” philosophy. Read more…

In today’s world, we can see a paradigm shift in brand building and marketing efforts towards products and services. Despite the fact that the traditional way still leads, the focus is on capturing the attention of the increasing number of web users. Although, they are relatively innovative on the panorama, social media has become a prevailing force, growing fast in scope, spectators and influence. Read more…