Social media has slowly evolved as a channel for marketing. Now, it appears that a good marketing plan should include social media as one of the channels for promotions and advertising. A lot of companies have started using social media as a channel for promotions. Facebook, YouTube, Twitter, LinkedIn, MySpace and Foursquare are the well-known giants in this space. Read more…

Advertising interrupts. Social media engages.

Let’s say, you are watching a match on the television; an advertisement generally means time for that quick trip to the washroom you have been delaying because Sachin Tendulkar has been hitting the opposition real hard. But when you see that ‘Pooja likes this page’ on the Facebook feed, you are enticed towards it. It generally interests you what has been interesting to your friend. This connect is the real power behind Social media in Advertising.  Read more…

Some Cairo activist has succinctly quoted “We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.” 

With the use of web-based and mobile technologies, Social media networking sites (facebook, Twitter, Myspace, Friendster, Bebo, Orkut…and many others) have turned the communication into interactive dialogue. Read more…

Over the years significant technological developments have happened.  Technology has evolved so much that Television is now in people’s pocket and bags in the form of mobile phones and laptops. Now a days, people don’t have much time to watch T.V; even to watch the live matches, people prefer their 3g phones. This kind of technology revolution has not only made people’s life much easier but also made advertisers life tough. Read more…

An average American spends about a week on the road, while an average Chinese spends about 10 weeks doing the same. The world population is estimated to touch 9 billion by 2044 and the number of vehicles plying on the road will be close to 2.5 billion, up from 800 million at present. Feeling worried? Don’t be, because, by then, the technology would have caught up. Read more…

I can say with conviction that IPL has taken over a fair share of your daily life by now… the coffee table chats… the nail biting finishes… the Zoozoos… the new advertisements that caught your eye… the forgotten evening work-out… and lot more.

But not everyone is happy…!?!? There are grim faces in the marketing & sales departments of those that couldn’t ride the IPL wave… But here are a few ideas that could keep them grinning henceforth… Read more…

Do “Idhu Paakkathan Costly” and “Sirf Dikhta Mehanga Hai” (In Tamil and Hindi respectively which means “only looks expensive”) sound familiar? Has this eye catching TV commercial on a budget emulsion lived up to the expectations in the market?  Read more…

Product companies make their products for specific segments of the market. For example, bikes in India are made for the twenty somethings in a middle class or upper middle class setting and/or those who have just started their professional career. Specific models of mobile phones are targeted at different age groups with a specific common trait, attribute or profile. Some laptop models have skins that can change to match the attire, which appeals to women college students. Read more…

Obama’s Presidency campaign was one of the most successful campaigns in history connecting instantaneously with millions across America and the Globe via social networks (Twitter and Face book) and leveraging the small but significant contributions of thousands of donors. More than $10 million of Obama’s second-quarter contributions were made online, and 90% of them were in increments of $100 or less. Nearly, 9,500 volunteers signed up to solicit their friends and families by hosting individual fund-raising. They created web pages for Obama. Some of them raised funds by inviting people to contribute according to their height-10 bucks a foot, and then a dollar an inch. These viral strategies were further strengthened through emails and social networking websites. Obama also ran an online raffle in which those who gave at least $5 as funds could win a chance to be part of a dinner for five with Obama. That’s the power of viral marketing! Read more…

When I was a kid, I remember seeing my father go through the newspaper for hours with a cup of tea. He would then discuss news with his friends at length. Newspapers used to be the only source of reliable information, TV was quite new, internet and mobile phones were unheard of.  Read more…