I can say with conviction that IPL has taken over a fair share of your daily life by now… the coffee table chats… the nail biting finishes… the Zoozoos… the new advertisements that caught your eye… the forgotten evening work-out… and lot more.

But not everyone is happy…!?!? There are grim faces in the marketing & sales departments of those that couldn’t ride the IPL wave… But here are a few ideas that could keep them grinning henceforth… Read more…

What will be the future of broadcasting with more and more people wanting to view their programs at their own time, ease and comfort? What will be the mode of revenue for broadcasters in future?

“The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations)” according to Datamonitor. Read more…