As you read this blog, you are to an extent, electronically literate! “What???” maybe your reaction. A person who knows how to read his/her name is supposed to be literate, right?  As of today, this might be true, but not for too long as Electronic Literacy will soon become a necessity instead of a luxury. Read more…

Product companies make their products for specific segments of the market. For example, bikes in India are made for the twenty somethings in a middle class or upper middle class setting and/or those who have just started their professional career. Specific models of mobile phones are targeted at different age groups with a specific common trait, attribute or profile. Some laptop models have skins that can change to match the attire, which appeals to women college students. Read more…

What will be the future of broadcasting with more and more people wanting to view their programs at their own time, ease and comfort? What will be the mode of revenue for broadcasters in future?

“The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations)” according to Datamonitor. Read more…