Advertising interrupts. Social media engages.

Let’s say, you are watching a match on the television; an advertisement generally means time for that quick trip to the washroom you have been delaying because Sachin Tendulkar has been hitting the opposition real hard. But when you see that ‘Pooja likes this page’ on the Facebook feed, you are enticed towards it. It generally interests you what has been interesting to your friend. This connect is the real power behind Social media in Advertising.  Read more…

Some Cairo activist has succinctly quoted “We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.” 

With the use of web-based and mobile technologies, Social media networking sites (facebook, Twitter, Myspace, Friendster, Bebo, Orkut…and many others) have turned the communication into interactive dialogue. Read more…

Over the years significant technological developments have happened.  Technology has evolved so much that Television is now in people’s pocket and bags in the form of mobile phones and laptops. Now a days, people don’t have much time to watch T.V; even to watch the live matches, people prefer their 3g phones. This kind of technology revolution has not only made people’s life much easier but also made advertisers life tough. Read more…

Is the well worn concept that a dedicated website is a vital part of the marketing mix now outdated?

Would it be better to focus efforts on creating and maintaining a presence on social networks such as MySpace and FaceBook? Read more…

As my fellow blogger, Kuldeep writes in his blog, these are difficult times for News Media industry. With falling subscriptions, reducing advertising revenues and users unwilling to pay for online content, News media is in dire straits today. Read more…