With the advent of Information Technology revolution, modern day journalism and mass media have arrived at the centre stage of global geo-political events and become the driving force of democratic values. Read more…

The role of communication in business is a vital one for growth and prospects of it. The impact of gap in communication will lower the customer’s confidence and overall, it will impact growth. It is important to communicate right things at the right time. Read more…

The future is here! Tech-talk days are going tick-tock with the world mounting on the Cloud! We run on cool Apps and the Apps are built to provide a perfect shining platform. It is time to grow leaps & bounds in cloud computing with its agile, cost effective, scalable and multi dimensional storage platforms.  Read more…

Social media has slowly evolved as a channel for marketing. Now, it appears that a good marketing plan should include social media as one of the channels for promotions and advertising. A lot of companies have started using social media as a channel for promotions. Facebook, YouTube, Twitter, LinkedIn, MySpace and Foursquare are the well-known giants in this space. Read more…

What a dreary, hectic, unromantic day or evening or weekend!!  This is all we have to say if we had planned out for lunch or dinner.  Isn’t that reflecting the true inner feeling that comes to your mind! 

Let me narrate that further. So to start with, one has to find out a restaurant of choice, then queue up to get a place in the restaurant. If the queue is long then ‘hard luck’! Get some nasty comments from your partner (which you should have got used to).  Next thing would be to find another restaurant and finally end up with a place which you would not have preferred anytime. Read more…

Before starting on Mobile Business Intelligence, we need to understand what Business Intelligence (BI) is.  BI involves using computers to identify, extract and analyze business information and data. For example, you just made a credit card purchase at a store that you seldom visit and you get a call from your credit card company to ask if it was a legitimate purchase. In this case, the credit card company might have been using a business intelligence service, which looks at credit card purchases from many card companies and cardholders to determine fraudulent behavior. Read more…

The next buzz in the industry is mobile tagging. It provides a different chance for the companies and their brands to communicate in a different way to their customers. The 2-d barcodes can be used to gather information about the purchase and the consumers can be lured with incentives and promotions to engage them in buying. A mobile tag is nothing but a 2-d image which has encoded information. Read more…

Advertising interrupts. Social media engages.

Let’s say, you are watching a match on the television; an advertisement generally means time for that quick trip to the washroom you have been delaying because Sachin Tendulkar has been hitting the opposition real hard. But when you see that ‘Pooja likes this page’ on the Facebook feed, you are enticed towards it. It generally interests you what has been interesting to your friend. This connect is the real power behind Social media in Advertising.  Read more…

Having seen the financial meltdown earlier, it is a good thing to search out for means to reduce the mobile communication costs of the company. Let’s see how the telecommunication costs could be reduced. Read more…

In the next 10 years, the Internet will be taking a different shape. The current browsers will become outdated. Internet has moved from mobiles to TVs. New TV sets already have the facility to integrate Internet services and content. In another 10-15 years we will be find the demand for a new market for internet network that can be connected to the TV. It will be more or less similar to the cable service that we have been seeing for the past few years. But it will take internet to the remote locations.  Read more…