Social media has slowly evolved as a channel for marketing. Now, it appears that a good marketing plan should include social media as one of the channels for promotions and advertising. A lot of companies have started using social media as a channel for promotions. Facebook, YouTube, Twitter, LinkedIn, MySpace and Foursquare are the well-known giants in this space. Read more…

In today’s world, we can see a paradigm shift in brand building and marketing efforts towards products and services. Despite the fact that the traditional way still leads, the focus is on capturing the attention of the increasing number of web users. Although, they are relatively innovative on the panorama, social media has become a prevailing force, growing fast in scope, spectators and influence. Read more…

Product companies make their products for specific segments of the market. For example, bikes in India are made for the twenty somethings in a middle class or upper middle class setting and/or those who have just started their professional career. Specific models of mobile phones are targeted at different age groups with a specific common trait, attribute or profile. Some laptop models have skins that can change to match the attire, which appeals to women college students. Read more…