In the next 10 years, the Internet will be taking a different shape. The current browsers will become outdated. Internet has moved from mobiles to TVs. New TV sets already have the facility to integrate Internet services and content. In another 10-15 years we will be find the demand for a new market for internet network that can be connected to the TV. It will be more or less similar to the cable service that we have been seeing for the past few years. But it will take internet to the remote locations.  Read more…

Publishing & Media – a creative, exciting and thought provoking experience. Talk about a decade ago, when media was a hefty deal to follow with a limited content framework and lesser approachability, the versatility was confined. However, things have revolutionized over time. Read more…

Remember the recent Egypt crisis? Egypt was on the world’s stage. The political and civil unrest in Egypt peaked on January 25th when Twitter was blocked. That day the hashtags like “Egypt” and “Mubarak” were trending all over the world. Twitter has played a key role in getting the citizens’ voices heard in Egypt. The recent collaboration of twitter with search giant Google, made it possible for Egyptians to tweet through voicemail. Read more…

In today’s world, we can see a paradigm shift in brand building and marketing efforts towards products and services. Despite the fact that the traditional way still leads, the focus is on capturing the attention of the increasing number of web users. Although, they are relatively innovative on the panorama, social media has become a prevailing force, growing fast in scope, spectators and influence. Read more…

Do “Idhu Paakkathan Costly” and “Sirf Dikhta Mehanga Hai” (In Tamil and Hindi respectively which means “only looks expensive”) sound familiar? Has this eye catching TV commercial on a budget emulsion lived up to the expectations in the market?  Read more…

AS CURATORS

Taking it forward from the last blog where we saw how Social Media is creating existential dilemmas for News Media Industry, let us now look at the story from an opposite perspective. Let us examine the story (vision) of revival of News Media, how it is using its online presence and the presence of Social Media to reinvent itself in to a new Avatar. Read more…

Product companies make their products for specific segments of the market. For example, bikes in India are made for the twenty somethings in a middle class or upper middle class setting and/or those who have just started their professional career. Specific models of mobile phones are targeted at different age groups with a specific common trait, attribute or profile. Some laptop models have skins that can change to match the attire, which appeals to women college students. Read more…

As my fellow blogger, Kuldeep writes in his blog, these are difficult times for News Media industry. With falling subscriptions, reducing advertising revenues and users unwilling to pay for online content, News media is in dire straits today. Read more…