GOLD …sounds pretty unbelievable for an industry, literally gasping for every single breath it takes on its route to survival. Yes …we are talking about the News Media industry. We did describe its condition briefly in our previous blog also along with few industry recommendations. Let us take a bold leap this time and speculate a scenario, which …yes …we hope will rain GOLD for the Industry. Read more…

Publishing & Media – a creative, exciting and thought provoking experience. Talk about a decade ago, when media was a hefty deal to follow with a limited content framework and lesser approachability, the versatility was confined. However, things have revolutionized over time. Read more…

As the old adage goes “Teamwork makes the dream work“, in my opinion, collaborative writing can be used to create books that are far richer in content than those produced by individuals. If an individual is running dry on ideas, but still enjoys writing, then he can probably run off with somebody else’s idea. Collaborative writing is a fantastic way to get feedback on your own work, which is technically defined as Beta testing. Not only the original author gets instant criticism, but also learns how to work effectively with others. Read more…

Over the last few years, traditional publishing has been moving closer to the web and learning a lot of lessons from blogs and wikis in particular. Although the idea still revolves around the philosophy of improving the product (in this case a book or a published article) as per the feedback of the end user, it actually makes much more sense in the Publishing domain to have an opinion on a product while it has still not been physically printed. Read more…

Industry Classification: From the industry perspective B2B information is broadly classified into: 

1. Financial information: Securities, economic, and credit data
2. Marketing information: Products or services to monitor sales and includes survey research, mailing lists, and demographic databases
3. Industry information: Data and content for market information, competitive intelligence, for industry like energy, healthcare, law, manufacturing, real estate, technology, and telecommunications etc. Read more…

There are a great deal of parallels between a recorded music company, a music publishing company and a regular publishing company such as Pearsons. There are rights management issues, digital products cannibalising traditional physical product revenue and piracy but to name a few. Read more…

This article analyses the challenges in implementing the micropayment model and the role technology solutions can play to make it successful.

The recent trend of readers moving from print media to web or digital devices to access news, information and books has compelled publishing companies to make their digital content available online to prevent cannibalizing the existing customer base. Read more…

As my fellow blogger, Kuldeep writes in his blog, these are difficult times for News Media industry. With falling subscriptions, reducing advertising revenues and users unwilling to pay for online content, News media is in dire straits today. Read more…

How have handhelds impacted the publishing industry? At this juncture, publishers are made to believe that content availability, unified platforms for content re-purposing & delivery, content copyright & security and context search are the prerequisites for a strong foothold in the handheld content market. Read more…

When I was a kid, I remember seeing my father go through the newspaper for hours with a cup of tea. He would then discuss news with his friends at length. Newspapers used to be the only source of reliable information, TV was quite new, internet and mobile phones were unheard of.  Read more…