Remember the recent Egypt crisis? Egypt was on the world’s stage. The political and civil unrest in Egypt peaked on January 25th when Twitter was blocked. That day the hashtags like “Egypt” and “Mubarak” were trending all over the world. Twitter has played a key role in getting the citizens’ voices heard in Egypt. The recent collaboration of twitter with search giant Google, made it possible for Egyptians to tweet through voicemail. Read more…

As the old adage goes “Teamwork makes the dream work“, in my opinion, collaborative writing can be used to create books that are far richer in content than those produced by individuals. If an individual is running dry on ideas, but still enjoys writing, then he can probably run off with somebody else’s idea. Collaborative writing is a fantastic way to get feedback on your own work, which is technically defined as Beta testing. Not only the original author gets instant criticism, but also learns how to work effectively with others. Read more…

Product companies make their products for specific segments of the market. For example, bikes in India are made for the twenty somethings in a middle class or upper middle class setting and/or those who have just started their professional career. Specific models of mobile phones are targeted at different age groups with a specific common trait, attribute or profile. Some laptop models have skins that can change to match the attire, which appeals to women college students. Read more…