In today’s world, we can see a paradigm shift in brand building and marketing efforts towards products and services. Despite the fact that the traditional way still leads, the focus is on capturing the attention of the increasing number of web users. Although, they are relatively innovative on the panorama, social media has become a prevailing force, growing fast in scope, spectators and influence. Read more…

AS CURATORS

Taking it forward from the last blog where we saw how Social Media is creating existential dilemmas for News Media Industry, let us now look at the story from an opposite perspective. Let us examine the story (vision) of revival of News Media, how it is using its online presence and the presence of Social Media to reinvent itself in to a new Avatar. Read more…

As my fellow blogger, Kuldeep writes in his blog, these are difficult times for News Media industry. With falling subscriptions, reducing advertising revenues and users unwilling to pay for online content, News media is in dire straits today. Read more…